Motorexpo first launched in 1996 as a free outdoor alternative to the British International Motor Show and the London Motorfair. Located in Canary Wharf in the London Docklands, it was designed to allow office workers a chance to see new cars without having to take time off to visit a traditional motor show.
The London Motorexpo normally takes place in June, and often features the first public viewing of new cars, though rarely concept cars as in a traditional motor show.
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The 2010 show opened on 7 June and included the first viewing of the Mercedes-Benz E-Class Cabriolet and SLS AMG, Mini Countryman, Saab 9-5 and Volvo S60.[1]
The 2008 show opened on 9 June and included the launch of the BMW X6[2] and the world premiere of the Breckland Beira V8, a British sports car based on the GM Kappa platform that never reached production.[3]
The 2004 show was sponsored by The Daily Telegraph and featured 50 exhibitors.[4]
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